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An unordered (and likely incomplete) list of things that happened on Steve Jobs's watch

 

 

  • Original OS X 10.0 beta
  • Original MacBook Air, which was prohibitively expensive and reportedly never sold well. Public sightings, a staple of most Apple products, were quite rare until the major 2010 redesign
  • FaceTime for Mac beta
  • The iPhone 4 antenna controversy, which culminated in a surprise Apple press conference in which Steve Jobs had to explain how mobile phone antennas work, remind the world that really smart people work at Apple, and invite the press to tour Apple's mobile phone signals testing facilities. He also offered a free bumper to all iPhone 4 buyers for a limited time
  • iPod HiFi
  • The first 15-inch aluminum PowerBook white spot problem
  • The 2008 iPhone 3G + IPhone OS 2.0 + MobileMe + App Store launch disaster, for which Jobs wrote an internal company criticism and apology
  • Siri released in iOS 5 as a public beta
  • The FileVault data loss problem introduced in 2003 with OS X Panther
  • A very scratch-able screen on the original iPod nano that resulted in a class-action lawsuit
  • Ping
  • iMovie 08, which made enough users so mad that Apple had to make the previous version, iMovie HD, available for download for free
  • Bonus list: Things Steve Jobs Didn't Want To Do

    • iPod with video
    • iPod to Windows users (the Move arguably responsible for Apple's resurgence)
    • Keep "Macintosh," at the time just a code name, as the actual name for product launch
    • The original iPhone App Store
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